Transparent Labour



Transparent Labour is one of the two research projects I led during my visit at the Arts Academy, University of Split in Croatia. It addresses the issue of online and offline credibility. It seeks whether trust is only an online characteristic achieved through stars and reviews, or if it’s something that can be achieved in our everyday offline interactions.


For our research purposes we developed a business model that suggests a hand-to-hand delivery service in Split. Our idea “translates” a digital model into a small scale, physical system; the working model is decoded and the ethical issues come to the surface. The project attempts to deal with the complexity of ethics, social norms and human psychology in social interactions and labour in particular.




Our project seeks a way around the trust issues by designing the optimum “trust box” and interaction for the circumstances (how to make the carriers trust the parcel, how to protect privacy, how to pay the workers, how to deal with local law etc.). The goal was to create a model which exploits human labour and achieves maximum profit for the hypothetical company.





In the video, we see the second phase of the research that brings the working model to life as an experiment in the public sphere. Random people in the street were asked to participate in the chain, taking the role of the employees of Splitska Posta. They deliver the parcel to the destination hand to hand, while answering questions on trust, stealing and payment rights. The documentation allows an observation on trust behaviour in an exchange and payment chain.









Team: Blazka Jurjavcic, Nikola Mikulic, Petra Viskovic, Samantha Pavic, Andrea Stanicic, Filip Latin


Thanks to 

Arts Academy, University of Split

Oleg Šuran for his help